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DNA Announces Three Individual Giving Funds for 'Building Blocks to Recovery' Plan

"DNA is unique because we have implemented holistic cross-discipline educational and artistic programs. Our work regards dance as a necessary community element and a fulfilling career; it ensures the future of culture," states Artistic and Executive Director Catherine Peila. "These Funds offer our donors the opportunity to find a program that resonates with them personally and take a deeper interest in DNA's innovative, diverse and vital programs and artists."

For 28 years, DNA has trained dancers, choreographers and artists, with the mission to serve the whole dancer throughout his or her career. With its 5-year strategy plan, "Building Blocks to Recovery," DNA is taking every measure to increase income through new and strengthened programming. The plan relies heavily on increasing contributed income from individuals, foundations and corporate sponsorships. It is essential that income increase by 20% before end of June 2013 to complete year one of the "Building Blocks to Recovery" plan. DNA's earned-revenue stream represents more than 80 percent of its income. An estimated 45 percent increase in philanthropic giving is a primary target over the next 5-years.

In June 2012 DNA's long-term rental negotiation finalized, saving DNA over $5 million dollars during the life of its lease. Rent was lowered by 40 percent and DNA's arrears burden decreased by $1.6 million. DNA launched the 5-year Building Blocks to Recovery plan in September 2012 and announced new performing arts partnerships in October including the Joffrey Ballet School, Tom Todoroff Studio and Conservatory, Institute of Bollywood Dance and Film, and USA Presenters. The Studio to Stage, Backstage Pass and Community Club funds initiate the next major strategic milestone forward.

Founded in 1984, DNA provides a community hub for the highest quality dance training, choreographic exploration and innovative performance, developing new audiences and bridging communities. It provides valuable opportunities for the aspiring, emerging and established artist, including daily classes, certification courses, commissions, artistic residencies, along with studio and administrative office subsidies. DNA encourages professionalism, entrepreneurial cross-discipline initiatives, community engagement and diverse artistic expression. It was the first nonprofit arts organization to move to Lower Manhattan after 9/11, serving as a renewing force in NYC's cultural landscape. To learn more about DNA and supporting its programs through charitable donations, visit www.dnadance.org.

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