Canadian activewear apparel label, MPG Sport, has launched its 2013 Spring 'My Performance, My Lifestyle' Collection that continues to convey the brand's original philosophy of always pushing the envelope in melding fashion forward designs with technical, performance-enhancing fabrications and detailing. Each season presents an opportunity for the MPG designers to find ever more creative methods of uniting the seemingly opposite worlds of sport and fashion in perfect harmony with the result being a complete line of garments that transcend the gym or yoga studio to be worn dressed up in casual environs, especially important to individuals unwilling to sacrifice style for comfort.
Updates to the collection for Spring 2013 include seamless garments, adding geometric patterns to the print story, laser cut lace accents, increased ruching for added playful femininity and the utilization of organic cotton in both men's and women's.
The accessories product category has grown significantly to include a variety of new products such as a braided headband, a geo-printed snap scarf and a stylized water bottle in addition to the expanded line of bags that witnessed the arrival of a sash-style hip bag, the sophisticated Black Series bag and an expanding tote.
Head of design, Sonya Ramgotra, commented upon the line thusly: "Feminine, playful detailing has been significantly bolstered this season to appeal to today's active consumer who has become increasingly aware that conventional 'gym wear' need not scrimp on style. Particularly promising are the high-fashion pieces in men's, a segment that has traditionally eschewed style for utility."
Accessories designer, Heather Johnson, had this to say about the category's additions: "An extension of the MPG brand story, our accessories reflect the adherence to well-designed, well-produced products that hew to the MPG 'My Performance, My Lifestyle' concept."
As always, the 'My Performance, My Lifestyle' campaign features 'models' who are first and foremost athletes, dancers and performers and are able, in the images and videos created this season, to show the garments in both active and fashion settings. The individuals in this season's campaign, the MPG Messengers, are as follows: