Lipton Iced Tea Announces 'Game On' with Dance Central 3
Back to the Article
by BWW News Desk
Lipton Iced Tea announced today, 'Game On,' a nationwide sweepstakes with "Dance Central 3" only available on Kinect for Xbox 360, to get consumers on their feet and dancing. From now through April 30, consumers can pick up specially marked bottles of ready-to-drink Lipton Iced Tea and visit www.GameOnPromo.com to see if they have won instant prizes, and are automatically entered for a chance to win one of four ultimate entertainment room makeovers.
In addition to Lipton Iced Tea's refreshing favorites, consumers can now unleash the sweet, clean taste of honey and ginseng with Lipton's new Diet Green Tea Honey Ginseng and sip on Lipton's new 100 Calorie Half & Half (Tea & Lemonade), which offers a delicious combination of two great classics that is sure to please everyone's taste buds. Both of these Lipton offerings are perfect beverages for players so they can groove along to the dance classics available for "Dance Central 3" like "The Hustle" and "Electric Slide," and new favorites "Gangnam Style" and "The Dougie" to keep the party going.
"Lipton is thrilled to be joining the dance party by partnering with one of this year's hottest games on Kinect for Xbox 360," said Marc Hanson , Director of Lipton. "This exciting sweepstakes allows us to share the fun and energy of 'Dance Central 3' with consumers and celebrate bringing family and friends together with the same refreshing spirit."
Consumers can pick up specially marked ready-to-drink Lipton Iced Tea products that feature a unique promotional code to enter for a chance to win the 'Game On' sweepstakes. Four grand prize winners will have their choice of an ultimate entertainment room makeover, which may include a Samsung 60-inch Class LED HDTV, Samsung Blu-ray Home Theater System, Xbox 360 250GB Kinect Bundle, Xbox 360 Essentials Pack, "Dance Central 3" for Kinect for Xbox 360 and the Vision Fitness TF20 Classic treadmill with Passport module.
For more information on the 'Game On' sweepstakes and official sweepstakes rules, please visit www.GameOnPromo.com.
Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan.